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Brand Establishment, Marketing and Communications

Marketing plays an important role in the success of a business, but many start-ups don't know where to begin with it. When starting your own business, one of your first priorities is to develop your company's identity – its face to the world. This is your brand. Your brand is how the company is perceived by its customers and other key audiences, including investors and potential employees — the associations and inherent value they place on your business. VentureScope™ can help your business build a powerful brand identity.

Once your brand is established, the next challenge is building a powerful and communicative brand message to your customers. Your company’s name, how that name is visually expressed through a logo, and how that name and logo extend throughout your company’s communications is vital to ensure that the brand takes hold. VentureScope’s™ consultants can guide you through a detailed positioning exercise that will help you establish a platform for your marketing and communications messages. Start-ups need printed materials, a website, public and investor relations announcements, and a marketing plan to guide them. VentureScope’s™ marketing consultants have the experience, energy, and creativity to support your new business launch using our proven marketing strategies and products at an affordable price.

To learn more about how VentureScope™ can help your business, please contact us.